Blockbuster Media Minutes
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On December 19, 2007, video game and DVD rental giant Blockbuster, Inc. filed to protect the trademark Blockbuster Media Minutes in relation to a "consumer loyalty incentive program for commercial, promotional and/or advertising purposes where participants accumulate value from purchases which can be redeemed for merchandise, discounts, or cash prizes". In addition to the fact that Netflix still kicks Blockbuster's ass, Mork firmly believes that the world does NOT need yet another "customer loyalty incentive program". Although new initiatives like this might actually be helping Blockbuster as a company, as a customer, Mork doesn't want more minutes or points or "bucks" ...