Apple

ByDavid Mork

On February 5, 2008, Apple Inc. filed to protect their Apple trademark in relation to “hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games”.

Click here to view the trademark application.

While analyst predictions and rumors of an Apple handheld gaming unit have been around for a while, little prior to this trademark filing has supported that any kind of “iGame” type unit is actually being developed. The exception was recent news from AppleInsider that Apple would be forming a closer bond with once-rival Intel in 2008 and begin building a new breed of ultra-mobile processors from the chipmaker into a fresh generation of handheld gadgets.

Mork will give you a topic: Can Apple transform portable gaming like they did portable music? Discuss…

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