By someone who once tried to trademark their cat’s purring sound (don’t ask) In the ever-evolving world of social media, virality can be both a blessing and a legal conundrum. Take, for instance, the recent saga surrounding TikTok creator Jools Lebron and her catchphrase “Very Demure, Very Mindful.” What began as a simple fashion tip … Read more

Just when you thought KFC had reached its flavor frontier, they’ve taken a surprising turn into dental care. Introducing chicken-flavored toothpaste—a product that promises to bring the taste of their signature fried chicken to your morning routine. According to a report by Shepherd Express, this unique toothpaste is inspired by KFC’s blend of 11 herbs … Read more

Just when you thought the internet couldn’t get any weirder, the viral phenomenon Skibidi Toilet finds itself at the center of a legal flush. What started as a quirky web series has spiraled into a full-blown trademark dispute that’s as bizarre as the content itself. Invisible Narratives, the company collaborating with creator Alexey Gerasimov (aka … Read more

In the ever-huggable world of plush toys, things just got a little… litigious. In April 2025, Build-A-Bear Workshop filed a lawsuit against Kelly Toys, the makers of the wildly popular Squishmallows. Yes, this is real. And yes, it’s fluff vs. fluff in court. What’s at stake? A cuddly creation Build-A-Bear launched in 2024 called the … Read more

Just when I thought I’d seen it all, someone actually went and filed a trademark for “Emotional Support Meat™”. Yes, really. Filed in April 2025, this one deserves a seat at the weird trademark hall of fame (which, let’s be honest, should totally be a thing). The filing, made with the USPTO, covers – wait … Read more

On March 12, 2010, Disney Enterprises, Inc. filed to protect the trademark Disney Pixar Brave in relation to “entertainment and education services” as well as a variety of other products and services, including: Disney Pixar Brave – clothing, footwear and headwear Disney Pixar Brave – toys, games and playthings Disney Pixar Brave – audio recordings; video recordings … Read more

On January 26, 2010, videogame developer Electronic Arts, Inc. filed to protect the trademark MySims Sky Heroes in relation to “Computer game software; Computer game software downloadable from a global computer network; Video game software”. A second filing for MySims SkyHeroes covers “Entertainment services, namely, providing an on-line computer game; Provision of information relating to electronic computer games provided … Read more

On September 21, 2009, American video game developer and publisher Activision filed to protect the trademark Call Of Duty in relation to “pre-recorded movies featuring comedy, drama, action, adventure, music, theatrical performances and/or animation”. Back in early May 2009, The Hollywood Reporter and a variety of gaming websites reported that Activision had set up deals for a “Call Of … Read more

On February 5, 2008, Apple Inc. filed to protect their Apple trademark in relation to “hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games”. Click here … Read more