On March 28, 2008, Destiny Hope Cyrus, also known as Miley Ray Cyrus, or her alter ego Hannah Montana, filed to protect the trademark Miley in relation to a variety of goods and services:
Miley: “musical sound recordings, CDs, DVDs, tapes, discs, downloadable recordings and MP3 files; motion picture films; multimedia files; consumer electronics, electronic and multimedia goods; electronic, computer and video games, photographic equipment, mobile telephones, mobile telephone accessories”
Miley: “indoor and outdoor furniture; camping equipment; non-metal picture frames and plastic novelty license plates; jewelry boxes; figures and figurines; hand-held mirrors; Venetian blinds; wind chimes; mugs, beverage glassware, sports bottles, cake pans, cookie jars, bottle openers, hair brushes, lunch boxes, napkin holders, paper cups, napkin holders, ice chests; blankets, blanket throws, linen, bedding and towels”
Miley: “skin care products, hair care products, sun tanning products, cosmetics, nail care products, fragrances, jewelry, watches, clocks, rubber bracelets”
Miley: “men’s, women’s and children’s wearing apparel, headwear, footwear, sportswear, swimwear, beachwear, outerwear, underwear, loungewear, sleepwear, toys, games, sports equipment, plush toys, play cosmetics, dolls, electronic games, magic tricks, party favors, action figures, Christmas tree decorations, inflatable toys, jump ropes, kites, marbles, playing cards, skateboards, roller skates, toy vehicles”
Miley: “goods made of leather or imitations of leather namely, trunks, valises, attaché cases, traveling bags, garment bags for travel, rucksacks, handbags, beach bags, shopping bags, shoulder bags, clutch bags, tote bags, duffel bags, bags for other purposes, luggage, suitcases, sport bags, athletic bags, book bags, messenger bags, brief cases”
Miley: “printed material, paper goods, writing implements and accessories, calendars, diaries, planners, greetings cards, souvenir books, autograph books, appointment books, coloring books, albums, printed invitations, stationary, newsletters; show programs, posters, paper banners, book covers, decals, stickers, wrapping paper, notebooks”
Miley: “online retail store services featuring clothing, toys and games, electronic media featuring pre-recorded content relating to entertainment and music; on-line retail store services featuring downloadable pre-recorded content relating to entertainment and music”
Miley: “entertainment services namely live, televised and movie appearances by a professional entertainer and dramatic, comedic and musical performances associated therewith; production and distribution of motion picture, television, radio, sound and video recordings; production of interactive programs for distribution in and by all media; amusement park services, theme park services”
Miley: “Food items in all forms, candies, licorice, marshmallows, chewing gum, ingredients for food, snack foods, pop corn, pretzels, crackers, salad dressings, sauces, frozen confections, frozen meals, condiments, teas; non-alcoholic beverages of all kind, energy drinks, water, fruit juices, fruit punch, non-alcoholic carbonated beverages, sports drinks, vegetable juices”
Its a Miley Cyrus-Hannah Montana world. We just live in it.