On February 18, 2008, media and entertainment giant Disney Enterprises, Inc. filed to protect the trademark DisneyFile in relation to goods and services in three categories:
DisneyFile: “computer software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing text, data, images, audio files, video files and electronic games; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with computers, television set-top boxes, music players, video players, media players, cellular phones, and portable and handheld digital electronic devices”.
DisneyFile: “web casting services; electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; electronic transmission of movies, music and video information via an Internet-based database”.
DisneyFile: “entertainment services, namely, providing a web site and database featuring music, videos, television programs, motion pictures, current event and entertainment news, sports, games, cultural events, and entertainment-related programs”.
The mention of “set-top boxes” had Mork thinking that this was a 2.0 version of MovieBeam, Disney’s failed internet-TV service. But the language in the filing makes this effort seem more web-centric and broad in its content and distribution.
In any case, Buena Vista Home Entertainment, a division of Disney, recently snapped up the disneyfile.com domain. While disneyfile.com is currently inactive, Mork expects we’ll get a glimpse of what Disney is up to fairly soon.
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