Author: trademorker
On February 15, 2008, video game behemoth Electronic Arts filed to protect the trademark Dante’s Inferno in relation to “computer game software for use on mobile and cellular phones, handheld computers, computers, video game consoles, both handheld and free standing, and other wireless devices”. The filing also covers “a continuing computer game and science fiction show broadcast over television, satellite, audio, and video media” as well as “entertainment services in the field of film and television, namely, the creation, production and distribution of films, videos, animation, and computer generated images”. Mork expected to see Capcom as the applicant for this trademark. If EA is in fact…
On February 8, 2008, video game developer/publisher Activision Publishing filed to protect the trademark DJ Hero in relation to “computer game software and related instruction manual sold together as a unit; interactive video game programs; computer game discs; downloadable software for use in connection with computer games; video game controllers; interactive video game comprised of a CD or DVD sold as a unit with a video game controller”. Other than a custom Guitar Hero turntable mod reported by Gizmodo (and GameTrailers.com), and some wishful thinking by gamers, this trademark filing is the first indication of Activision’s future plans for the franchise, as well as peripherals beyond guitars. While…
On February 5, 2008, wireless phone developer Hop-on, Inc. filed to protect the trademarks YahooPhone and YPhone in relation to “telephones, cellular and mobile telephones, and apparatus, connectors, chargers, holders and headsets for the foregoing”. Does Yahoo! have a deal with Hop-on (HPNN) to develop a cellphone? While Hop-on does have recent phone deals with AT&T and Verizon and a recent letter of intent for $60M worth of their phones, the company and its founder Peter Michaels seem to have a history of trademark disputes and patent disputes as well as stock fraud and lawsuits. Hop-on made headlines back in 2002 when it announced that it would be manufacturing the world’s first disposable cell phones, which ended…
On January 25, 2008, online discount travel site hotels.com filed a new application to protect the trademark hotels.com in relation to “travel agency services, namely making reservations and bookings for transportation and providing information concerning travel and providing travel and information over computer networks and global communication networks”. Because, you know, that’s what they do. The new filing gives us a glimpse at a possible new logo and new branding for the site. Although the real logo would likely be rendered in color, Mork still thinks the new logo design is a bit more modern and sophisticated than the current logo. Maybe…
Update: Kotaku has confirmed that Guitar Hero: On Tour will in fact be the DS version of Guitar Hero. Mork was going to say “told you so”, but he’s not one to gloat. _____ Update 2: On March 19, 2008, Yahoo and IGN, in an “exclusive reveal”, revealed that Activision has revealed to them that Guitar Hero: On Tour for the DS is in fact real and will coming later this year. Not really a reveal, or an exclusive one. If you had been listening to Mork, you would have known this 2 1/2 months ago. _____ On January 19, 2008, video game developer/publisher Activision filed to…
Update: Over two and a half months after Mork reported the name change, Pizza Hut unveiled plans today (April 1, 2008) to introduce a line of new Tuscani pastas on April 6th. The nation’s largest pizza chain said the Pasta Hut name is just an April Fool’s joke to bring attention to their new pasta items, and launched a new website to promote their new pasta items: newpastahut.com. _____ On January 10, 2008, international restaurant chain Pizza Hut, Inc filed to protect the trademark Pasta Hut in relation to “restaurant services”. This is the company’s first trademark application for this name, as well as the first indication that…
On December 14, 2007, American football star Terrell Owens (T.O.) filed to protect the trademark I Love Me Some Me in relation to restaurants, clothing and cups. Owens is currently a wide receiver for the Dallas Cowboys. Prior to playing for the Cowboys, he played for the San Francisco 49ers until 2003 and the Philadelphia Eagles until 2005. Owens has courted controversy during his pro football career, and is known for his flamboyant celebrations after scoring touchdowns, some of which have resulted in fines by the NFL. Owens also appeared in a controversial Monday Night Football skit in 2004 featuring Nicollette Sheridan of the ABC series Desperate Housewives. Owens has…
On December 20, 2007, video game publisher Eidos Interactive filed to protect the trademark Battlestations Pacific in relation to computer and video game software. Mork is going to go ahead and guess that Battlestations Pacific will be the name of the sequel to Eidos’ video game Battlestations Midway. Set in the Pacific during World War II, Battlestation Midway offers a blend of action and real-time tactics allowing players to command their fleets and control their fleet’s assets at the same time. The single player campaign is a series of missions from the Battle of Midway to Pearl Harbor. Rumors of a Battlestations sequel spread earlier this year following…
Update: Although SCEA has yet to formally announce the game, Joystiq/PS3 Fanboy reports that appear in the latest Game Informer magazine. _____ On December 18, 2007, video game publisher Sony Computer Entertainment America Inc. (SCEA) filed to protect the trademark Resistance 2 in relation to a videogame. Resistance 2 will be the sequel to Resistance: Fall of Man, a first-person shooter developed by Insomniac Games which follows Sgt. Nathan Hale as he and the Earth-based resistance forces attempt to force a mysterious alien invasion out of Great Britain. This filing seems to confirm rampant Resistance 2 rumors around the internet that there will indeed be a sequel to this popular game. As of…
On December 5, 2007, filed to protect the trademark mezone in relation to an all-encompassing home television and entertainment system featuring an array of hardware and services. Paraphrasing slightly from the filing, Sony mezone encompasses: “computer hardware, set top boxes, remote controls, and computer software and peripherals, namely audio and video receivers and transmitters and computer software programs enabling receipt, download, playing, personalized and interactive viewing, and rental of audio and video programming through the use of internet connections to computer hardware, receiver and transmitter apparatuses that connect to a television set or monitor”; “computer software for uploading, manipulating, and enhancing digital…