On October 9, 2009, Lucasfilm Ltd., the American production company founded by Star Wars creator George Lucas, filed to protect the trademark Droid in relation to “wireless communications devices, including, mobile phones, cell phones, hand held devices and personal digital assistants, accessories and parts therefor, and related computer software and wireless telecommunications programs; mobile digital electronic devices for the sending and receiving of telephone calls, electronic mail, and other digital data, for use as a digital format audio player, and for use as a handheld computer, electronic organizer, electronic notepad, and digital camera; downloadable ring tones and screen savers; cameras, pagers and calling cards” and “communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; wireless communications services”.
Mork initially thought that this might be an indication of a massive impending lawsuit, given the new phone. But a close inspection of the legal text on Motorola’s Droid Website reveals a licensing deal between the two companies:
“DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.”
Mork wonders what other licensing deals Lucasfilm might have in the works. The Samsung Solo? The LG IG-88? The Nokia Boss Nass?
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