On January 29, 2008, electronics behemoth LG Electronics filed to protect the trademark FaceFon in relation to “telephones; videophones; cellular telephones; wireless local loop telephones; telephone handsets; computer telephony software (enables telephone activities to be performed through a computer); computer terminals”.
LG filed for the FaceFon trademark way back in 1999. But a quick indicates that LG never publicly acknowledged any products or services using the name.
While LG-Nortel has developed a range of IP phones and videophones, as well as computer and VoIP (voice over IP) hardware, no mention of the FaceFon brand appears anywhere.
Mork is mad at that second F in the FaceFon logo. Its totally talking to (or playing tennis with?) the other F and ignoring the “on” part. Poor little “on”. Left out to dry like Mitt Romney on Super Tuesday.
Source: Trademork.com

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If they trademarked it in 1999, it can’t be a reference to Facebook, which was my first thought on seeing it. Apart from the need for the technology to catch up, I can see why they never used it: it’s a dreadful name. Live video transmission from mobile phones is now a reality, but “FaceFon” sounds almost like something that would be surgically embedded in one’s face. It sounds invasive, rather than intimate.