On September 21, 2009, American video game developer and publisher Activision filed to protect the trademark Call Of Duty in relation to “pre-recorded movies featuring comedy, drama, action, adventure, music, theatrical performances and/or animation”. Back in early May 2009, The Hollywood Reporter and a variety of gaming websites reported that Activision had set up deals for a “Call Of … Read more

On February 5, 2008, Apple Inc. filed to protect their Apple trademark in relation to “hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games”. Click here … Read more

Update: Ubisoft registered the domain princeofpersiaprodigy.com on April 1, 2008. While the site currently redirects to a cryptic placeholder screen, expect to see a real site there sooner than later. _____ On April 15, 2008, video game designer Jordan Mechner, the creator and owner of the Prince of Persia game franchise, filed to protect the trademark Prince of Persia Prodigy in relation to … Read more

On April 7, 2008, Japanese video game developer and publisher Capcom Entertainment filed to protect the trademark Spyborgs in relation to a video game. The full filing covers: “computer game software, computer game cartridges, computer game cassettes, computer games pre-recorded on CD-ROMs and DVD-ROMs, computer game tapes, video game cartridges, software for arcade-type video games, downloadable game … Read more

On March 28, 2008, Destiny Hope Cyrus, also known as Miley Ray Cyrus, or her alter ego Hannah Montana, filed to protect the trademark Miley in relation to a variety of goods and services: Miley: “musical sound recordings, CDs, DVDs, tapes, discs, downloadable recordings and MP3 files; motion picture films; multimedia files; consumer electronics, electronic and multimedia goods; … Read more

Update: On March 24, 2008, Glu Mobile and DreamWorks Animation SKG Announce Mobile Gaming License for ”Madagascar: Escape 2 Africa”. You read it here first! _____ On March 3, 2008, Dreamworks Animation filed to protect the trademark Madagascar Escape 2 Africa in relation to “animated motion picture films for theatrical release and for distribution via television” as well as a variety … Read more

On March 3, 2008, German video game developer Crytek filed to protect the trademark Crysis Warhead in relation to “computer games software and electronic games” as well as a variety of goods and services typical to a game and entertainment franchise. Published by Electronic Arts, Crysis is a sci-fi first-person shooter featuring United States Delta Force operative Jake Dunn (also known … Read more

Update: Futuremark responds to “Pwnage” trademark controversy on YouGamers, their own video game website. In addition, MTV contacts owners of Pwned.com for their reaction to the ‘Pwnage’ trademark attempt. _____ On February 26, 2008, Finnish software development company Futuremark filed to protect the trademark Pwnage in relation to “computer game software and computer game programs enabling users to play games with mobile … Read more

On February 15, 2008, video game behemoth Electronic Arts filed to protect the trademark Dante’s Inferno in relation to “computer game software for use on mobile and cellular phones, handheld computers, computers, video game consoles, both handheld and free standing, and other wireless devices”. The filing also covers “a continuing computer game and science fiction show broadcast over television, … Read more

On February 8, 2008, video game developer/publisher Activision Publishing filed to protect the trademark DJ Hero in relation to “computer game software and related instruction manual sold together as a unit; interactive video game programs; computer game discs; downloadable software for use in connection with computer games; video game controllers; interactive video game comprised of a CD … Read more